Portfolio

/Posted by: Stephen Perlstein

Rise of the Tomb Raider – Best Retail Marketing Campaign Case Study Video

Midnight Oil worked on an incredible marketing campaign for Square Enix’s 2016 release of Rise of the Tomb Raider. When it was time to be recognized for the work, and submit for the PromaxGAMES Awards 2017, Midnight Oil came to Media Nursery to make the video that would tell the story, and to ratchet up the pressure, Midnight Oil said Media Nursery only had 48 hours to get the job done.

Pulling a couple all nighters, Media Nursery wrangled thousands of assets from Square Enix, Midnight Oil, Gamestop, EB Games, Target, Twitter, Facebook, Twitch, Amazon, Instagram, Best Buy, user generated content, and tons tons more, to put together this incredibly compelling case study video that helped Midnight Oil bring home the prize at the 2017 PromaxGames Awards.

/Posted by: Stephen Perlstein

Netflix’s Grace and Frankie – Motion Billboard

Netflix wanted to advertise their second season of Grace and Frankie in a big way, in the heart of New York City, Times Square. In partnership with Midnight Oil, Media Nursery took existing footage from the show, graphic elements, and a bit of elbow grease to put together these two deliverables to help inspire the people in the city that never sleeps to stay up a little later and binge Grace and Frankie.

/Posted by: Stephen Perlstein

I-Shout-Out.Org How To

I-Shout-Out.Org, a website and effort belonging to the Zachor Foundation, encourages users to stand against bullying, oppression, racism and more. But, when they realized that their audience, primarily those of an older generation, weren’t sure HOW to use the site, they turned to Media Nursery for a quick and simple how to video to show them how to Shout Out.

Media Nursery, using screen captures recorded the process on the screen in 4k resolution. Then, we went in and cleaned up the images on the website using After Effects to fix some website errors. Then Media Nursery added some simple graphics, like an animated title card, and a computer to hold the website, and then we licensed some calm music and added subtle sound effects to tie the video together.

 

 

/Posted by: Stephen Perlstein

Pubes – a short film

The talented director Raines had a short film that needed to be polishes into the gem that it was. She turned to Media Nursery to handle the post production, including editing, a sound mix before it went to music, and color correction.

/Posted by: Stephen Perlstein
Oogie Lee, Senior Creative Director, Midnight Oil

In my line of work, you repeatedly find yourself with difficult project situations. The demands of our entertainment clients can be challenging to say the least, so when you find someone who can help you through your needs, you keep them on your shortlist of miracle workers that you rely on again and again. Media Nursery helped on a recent presentation video for my client Saban and managed to surpass their expectations with the quality and speed of delivery. Media Nursery was very easy to work with despite receiving changes right up to the last few minutes. They were courteous, professional and fast.

Power Ranger Ranger Nation Sizzle Reel

Saban & Midnight Oil wanted to sell Toys “R” Us on a website that would excite Power Ranger Fans into becoming evangelists for new products available at Toys “R” Us. Partnering with Media Nursery, Midnight Oil provided some mock ups of the website they were planning to make for the partnership, and asked Media Nursery to make the website and it’s functionality come alive. Media Nursery, working with several in house and off site editors put together this video in a rush to show Toys “R” Us how the Ranger Nation could be activated.

/Posted by: Stephen Perlstein
Oogie Lee, Senior Creative Director, Midnight Oil

In my line of work, you repeatedly find yourself with difficult project situations. The demands of our entertainment clients can be challenging to say the least, so when you find someone who can help you through your needs, you keep them on your shortlist of miracle workers that you rely on again and again. Media Nursery helped me on a recent video for my client and managed to surpass their expectations with the quality and speed of delivery. Media Nursery was very easy to work with despite receiving changes right up to the last few minutes. They were courteous, professional and fast.

Netflix’s The Ranch – Motion Billboards

Netflix wanted to advertise their second season of The Ranch in a big way, at Coors Field home of the Denver Rockies. In partnership with Midnight Oil, Media Nursery took existing footage from the show, graphic elements, and a bit of elbow grease to put together these two deliverables to help inspire The Rockies fans to become The Ranch Fans.

/Posted by: Stephen Perlstein

Fox Emmy Website

When Fox needed an Emmy Website featuring hundreds of episodes from their dozens of hit shows, they worked with Midnight Oil to design the site. But when Midnight Oil ran into the problem of organizing and converting over 200 episodes of television for their website, they turned to Media Nursery to handle the logistics. Media Nursery set the standard of what formats would work best for the website, based on specs provided by Fox. Then, over the course of a couple weeks, in coordinating with Fox and Midnight Oil, Media Nursery gathered, converted, and uploaded TONS of episodes of television. When all was said and done, Emmy voters had a beautiful site to go through some of Fox’s top shows, and consider them for Emmy nominations.

Site demonstration here:

/Posted by: Stephen Perlstein

Lego Motion Posters

Lego wanted an eye grabbing motion poster for their new Lego Dimensions video game. So, in partnership with Midnight Oil, Media Nursery created four different video billboards to show how fun the game will be. Midnight Oil handled the key art, while Media Nursery did all the animating.

/Posted by: Stephen Perlstein

Zoolander 2 FIAT

FIAT partnered with Zoolander 2 to promote their 500x cross over.

The came to us to do the editing of this soon to be iconic spot. Working with stakeholders across 5 different companies, we got the project edited into three different versions in time for international distribution, and a premiere at the Golden Globes!

Derek Zoolander shows off his best Blue Steel looks to the traffic camera, waiting to get that perfect shot. When you look as good as Zoolander behind the wheel of the FIAT 500X crossover, driving while hot comes standard.

/Posted by: Stephen Perlstein

See’s Candies – How To Videos

When See’s Candies decided to rebuild their entire website from the ground up, they wanted to ensure that their users would still be able to navigate the site as fast as they had in the past. That’s where Media Nursery came in. Media Nursery created five separate how to videos concerning the operation and functioning of the site.

/Posted by: Stephen Perlstein

The Secret In Their Eyes – Motion Posters

STX Entertainment needed eye grabbing video billboards to promote their next major release, The Secret in Their Eyes. In partnership with Midnight Oil and Trailer Park, Media Nursery designed and delivered 15 different motion posters in a variety of sizes and durations. We matched specs provided by exhibitors, and developed a way to quality control the look of the billboards without having to visit the many different venues across the country.

Here’s a small sample of some the posters we delivered for STX and that were shown across the country.

The Secret In Their Eyes – The Grove (3240×5760)

The Secret In Their Eyes – Nokia Theatre Marquee (1856×80)

The Secret In Their Eyes – LA Live Hotel Vertical Mesh (630×196)

The Secret In Their Eyes – LA Live Tower (320×480)

/Posted by: Media Nursery

Deus Ex: Mankind Divided – Augment your Pre-Order

For this video produced for Square Enix, in partnership with Midnight Oil, Media Nursery handled the post production and graphics, working with existing assets and creating originals inspired by the video game. Media Nursery also helped simplify the process by sourcing voice over options and helping the client find their perfect match. Last, Media Nursery translated the text of the video into 7 different languages, and found native talent to do the voice over for those videos as well.

/Posted by: Stephen Perlstein

The Gift – Motion Posters

STX Entertainment needed eye grabbing video billboards to promote their next major release, The Gift. In partnership with Midnight Oil, Media Nursery designed and delivered over 250 different motion posters in a variety of sizes and durations. We matched specs provided by exhibitors, and developed a way to quality control the look of the billboards without having to visit the many different venues across the country.

Here’s a small sample of some the posters we delivered for STX and that were shown across the country.

/Posted by: Media Nursery

Square Enix GMA Video Submissions

For the Annual Game Marketing Summit, Square Enix needed to showcase their marketing achievements with the video game Thief.

Working with several editors, freelancers, motion artists, and voice over talent, Media Nursery put together this video that helped draw attention to the fantastic campaign for Thief.

Media Nursery worked with stakeholders from the advertising agency Midnight Oil, the publisher Square Enix, and the game design team themselves to make sure everyone loved the video, and Thief could go for a GMA with their best foot forward.

/Posted by: Media Nursery

Assassin’s Creed Unity Spin to Win Case Study

Midnight Oil developed a marketing campaign around the video game Assassin’s Creed Unity that gave pre-order buyers a chance to win epic prizes while engaging their users.

Midnight Oil wanted to submit their campaign to the Effie Awards, an awards programs to honor the most effective advertising efforts. So Midnight Oil contracted Media Nursery to make a video that would illustrate how awesome the campaign was. Media Nursery created the video on time and under budget, earning Midnight Oil recognition in the Effie Awards.

/Posted by: Media Nursery

Dungeon Buddies Web Series by Cracked

America’s #1 Comedy Website, Cracked.com wanted to launch a smart new series.

Demand Media, owner of Cracked.com, partnered with Media Nursery to do all of the post on their new series, Dungeon Buddies.

Media Nursery helped forge the format of the show working closely with writers and producers to make a smart show with a distinctive look and feel.

Media Nursery is still creating Dungeon Buddies, a show that has garnered 100,000 streams in one episode.

/Posted by: Media Nursery

“Do You Accept Bitcoin?” by Mashable and Upright Citizens Brigade

Mashable and The Upright Citizens Brigade partnered to make an improvised video about the hot topic Bitcoin. But, after being stuck with lots of footage, and a short deadline to get this topical video online, they turned to the experts at Media Nursery.

Media Nursery went through the improvised jokes about BitCoin to tell a single focused story. Media Nursery also delivered simple graphics due to the limited budget and time frame, and got the video turned around in less than a day.

/Posted by: Media Nursery

Google Lunar X Prize

Google Lunar X Prize wanted to inspire everyone in their journey to make it back to the moon. So they worked with ArtMachine, and Media Nursery to create an heartfelt piece that would remind the world what going to space was all about.

/Posted by: Media Nursery

Bacon Life Hacks

OGMOG and Hormel Foods partnered to create a web series around everyone’s favorite breakfast, lunch, and dinner product, Bacon.

OGMOG handled the production, shooting the series as well as other short form pieces over the course of a weekend.

OGMOG handed over the editing to Media Nursery. We delivered the full web series literally months before the deadline. OGMOG made a great impression on their client by getting the series done early, and everyone got to learn a little more about what they can do with bacon.

/Posted by: Media Nursery

Coffee Bean & Tea Leaf Brand Essence Video

Coffee Bean & Tea Leaf decided they wanted to rebrand and hired Trailer Park to help them come up with a multi-platform approach to how they would be perceived by consumers.

Trailer Park provided copy for the spot, but tasked Media Nursery with finding content that would get the right feel for what Coffee Bean wanted to be. Media Nursery worked quickly to find everything that embodied the spirt of the company and produced this pitch reel on a rebrand for Coffee Bean.

Coffee Bean & Tea Leaf loved the video, and awarded Trailer Park with the contract to handle the rebrand.

/Posted by: Media Nursery

National Congress of American Indians – Proud to Be

The R-Word is a racial slur. Our client wanted the world to know.

We didn’t have any money, but we did have an idea. The video launch drove viewers to ChangeTheMascot.org. There, they could learn more about the issues, and post what they were Proud to Be. It thrust our client into the spotlight, and with no paid seeding, views totaled over 7 million.

The issue became a part of the national conversation when the most eyes were on the NFL.

/Posted by: Media Nursery

Funny or Die and LG Case Study

Funny or Die successfully partnered with LG to promote their G2 Smartphone, enlisting the help of Dave Franco and Christopher Mintz-Plasse.

After the campaign, Funny or Die wanted to show how effective it was, so they hired Media Nursery to create a video case study of their partnering with LG to use as a sales tool in the future.

Media Nursery created the video from scratch, using many different pieces of media to show how successful and fun the campaign was. Funny or Die was immensely pleased with the case study, and still uses it as a marketing piece to recruit partners for branded videos.

/Posted by: Media Nursery

2Bed/1Bath by Funny or Die

Funny or Die launched a web series starring comedy duo James Mastraieni and Drew DiFonzo Marks. As well as their on screen girlfriends Lauren Lapkus and Toni Charlene.

Producers of the series came to Media Nursery to take on editing for the series. Media Nursery worked with the comedians to create a fast funny format for the show.

The series went on to get 185,000 views on Funny or Die, and an additional 85,000 on YouTube.

/Posted by: Media Nursery

Riddles & Fiddles by Above Average

Riddles & Fiddles was a video produced by Broadway Video’s Above Average. They came to Media Nursery when they had issues with their post sound mix. Media Nursery fixed the issue and helped make this video go live.

/Posted by: Media Nursery
Stephen Perlstein

This was an incredible piece of content put together fast and with great care!

Chrysler Super Bowl Commercial Bid

Chrysler wanted a Super Bowl commercial that stood out, and unapologetically said, “We’re Awesome.”

Media Nursery worked in conjunction with Trailer Park to create a piece that would showing what this commercial would look like using existing footage before deciding to go out and shoot the entire commercial.

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